Make way for the one true king ŠKODA KUSHAQ
Launching itself into the new decade with a name borrowed from ancient history, the new ŠKODA KUSHAQ is the latest addition to the automobile giant’s repertoire. Joining the SUV tribe as the first vehicle manufactured under the INDIA 2.0 project, the exquisite new range is touted to set new standards for functionality, innovation and class. The model’s make and mechanism will undoubtedly realise all of the brand’s timeless design goals while bringing a new form of excellence to the game.
While the new KUSHAQ’s build and performance remains true to its legacy, its unique name aptly captures the Czech company’s Indian flavour. Not straying too far from the company’s uniform nomenclature of having ‘K’ and ‘Q’ mark the beginning and the end of the name, KUSHAQ is the Sanskrit word for ”king”. This has further inspired a rather memorable tagline of “Make Way for the One True King”, embodying ŠKODA Auto India’s regal approach to next-generation mobility. What makes this new release more interesting, is that it will set things in motion for a series of vehicles to be introduced over the next 18 months, as a testament to ŠKODA AUTO India’s commitment to the Indian market. The series intends to be a proportionate and tasteful blend of local and international designs and trends, perfectly balancing domestic demand and global requirements.
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